In these 10 years we have obtained…
- To be more than 70 professionals
- To destine more of 20% of our invoicing to I+D+i
- To participate in the most important national programs of presence Web for SMEs (supported by different official organisms)
- To improve our service through system of management of quality ISO 9001:2008 and environment ISO 14001:2004
Solutions Web for the company
The electronic bulletins of the news, documents with hot spots of reading
The design, the writing and the distribution of contents influence in the time that the user dedicates to them
One of the most modern versions of the enterprise resvistas is the cc$bbses of the news that some organizations provide to their sucriptores, also known by their name in English, newsletters.
Some companies, like Alt64, have already taken care to measure which are the points of pages Web to which their readers pay attention more. And determined expert, like Jacob Nielsen, those of more specific elements of marketing, like bulletins. The conclusions can help as much to the companies in their design as in the writing work of the contents.
According to the conclusions of Nielsen, the time that a user dedicates to stare at them is of 51 seconds of average, and only a 19 percent of them the whole Lees. Therefore, it is necessary to optimize any element that contributes to increase those numbers.
In which to design one talks about, larger sources, location of most outstanding in the column of the left, descendant distribution of the content according to their importance or a test of visualization in the used programs of mail more can be very useful to retain a little more those 51 seconds to the users.
In which to the text writing one talks about, the titles are keys to draw attention (like it happens in traditional means), reason why is necessary to increase their attractiveness with a little creativity, although without losing the informative rigor.
Also, the reader tries to avoid the introductions of newsletters, reason why to exclude them from the bulletin would not report great damages, except for reason why it would remain of personalization.
In defitinitiva, and after a line of subject that it does not invite to erase the message of electronic mail without not even it have abierto, it is necessary to conjugate visual elements and of informative quality to secure the objective: that a client allows that reaches that promotional action to him that is always, in major or measured minor, a news bulletin.