New technologies, new language
The companies begin to introduce abbreviations, neologisms or symbols in their written communications
“Ns rnms dps d kmr. Ktal tva? Kntxfa�. Through this official notice, fictitious and unintelligible it is watched after where it is watched, the direction of a company warns by electronic mail its employees of which after eating they are going to have an encounter and it asks for his answer to them; that yes, very educadamente (the translation would be something as well as “we met after eating. What so goes to you? Conversation, please�).
Neither the keyboard of the computer has spoiled, nor is a virus in the computer science system, nor the head speaks in a unknown foreign language for the rest. How it is possible then that somebody writes something thus? The solution, in the TIC. It is the communication form that has been developed under protection of the technologies, especially of the movable telephones and Internet.
Their defenders allege that it is fruit of the trasgresión and revolt of youngest, although also of the lack of space and the haste. Nevertheless, the certain thing is that it is a synthetic language (and poor man, much) plagued of acronyms, phonetic transferings of letters and, of course, of orthographic errors. In him, the score signs shine by their absence, the vowels disappear and the stylistic tildes and norms are the condemned to the forgetfulness.
Little by little, this new slang, that doubtlessly cannot be described as language, has transferred the barriers of average digitalizes until being able to settle in the real world. Also in the one of the company. No longer it is only thing of adolescents; until the executives most respectable they have been let infect (although, evidently, not of a as drastic way as the one of the initial example).
The official documents, the information of sales, the budgets, the notifications to the clients, the corporative page Web or the most serious and important publicity, that is to say, subjects, have not been affected by the fashion of the abbreviations. On the contrary the credibility of the companies would be in prohibition… or no? Cases in that, of deliberate way, these texts are resembled the SMS to contribute freshness or to connect better and so exist it takes.
However, it is in the most informal communications where this language explaya to his wide ones. The email I commit, the mail instantaneous, blogs noninstitutional or the company forums are culture broth so that the “k� cannibalizes to the “cs�, so that the capital letters retire, so that the words are replaced by emoticonos.
The new disortográfica tendency can be dangerous if it is not known to control in time. It cannot become the dominant tonic of writings of businesses, except for exceptions of strategic type. It is fundamental not to lose of view that the expression also influences in the excellence.