The advance of the electronic, conditional commerce by the physical borders
The 60 percent of the cross-border orders online between countries of the European Union does not arrive at their destiny
The unstoppable advance of the new technologies has turned to the electronic commerce into an agile, effective and simple way to transfer the national borders and to be able to formalize businesses in the international scope, either with final consumers, or with other organizations. At least, in theory.
Although the operations in the market online move more than 100,000 million annual Euros in the European Union, this formula of sale finds great difficulties when it is to realize transactions between different countries, as it is come off the last study on the matter made by the communitarian Executive.
Their results have put in prohibition the effectiveness of the sales developed by means of the World Wide Web between the 27 Member States. After carrying out more than 11,000 attempts of purchase of a hundred of popular articles beyond the native limits, the people in charge of the investigation have verified how the 60 percent of them could not be materialized.
The reasons for these failures it is necessary to look for them in problems derived from the physical divisions between territories and that, peculiarly, already time does that they disappeared in the traditional operations for the sake of the total integration of the EU.
According to the report, in a good number of cases they are the retailers who refuse to serve the merchandize in the place as residence of the applicants, when not corresponding with his own one. Also, he is frequent that does not exist average of payment adapted to foreign buyers. The languages, the exigency of too much local information or certain engineering specifications are others of the impediments that ballast the advance of and-I deal.
All the countries do not present/display the same stumbling blocks at the time of acquiring products via Internet. Austria, Denmark, Luxembourg or Italy are those that more facilities contribute to this service. Along with them, Spain, where a little more half of the orders online arrives at its destiny.
As a result of these ties, the users fail to take advantage of the opportunity to take control of goods to which they do not have access in his country or with a much smaller cost. Its displeasure and distrust increase as they undergo rejections in his purchases. But the unique ones are not harmed. Also the companies lose; on the one hand, money and, on the other, the occasion of being more competitive.