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solutions Web for the company

Solutions Web for the company

The use of new strategies, key in marketing activities online

The objective is to obtain that the adressee of commercial an electronic mail reads the letter before eliminating it

A traditional principle of the world of the publicity says that in all campaign half of the resources that are used for her is lost, are not effective. The problem is in determining what 50 percent are. With the use of the new tencologías of the information and the communication (TIC), the percentage increases consideramblemente.

That is at least the sensation that produces to them to the companies, mainly to the SMEs, the profit and loss statement of a battery of advertizing actions, principalmene when it is a mailing. And it is that these are little or null, when once a similar action would have obtained levels impact majors.

What has happened? The answer to the question is simple: the potential client has thrown to the sweepings, without not even reading it, the promotional mail of the advertiser. He has done and it, probably, along with a good handful of evíos of the same type.

Part of the responsibility of this behavior is of the own advertisers. At least of that they are dedicated to send of form indiscriminate desesado mail neither not solicitd nor authorized, the more known like Spam. To the adressee, unless it wishes to occupy a good proportion of his free time in abrir messages, as soon as it has left another exit that to eliminate them in block.

It, in addition, offers an additional advantage to him: to win in security. And it is that the fact to receive mail sweepings or is sufficiently annoying like for, in addition, to have to face the task of evaluating if some of them can be carrying of virus, worms or any other application detrimental for its machine.

The final result is that a powerful tool like Internet, and concretely the electronic mail, finishes becoming against the advertiser, instead of to serve to him like allied faithful.

In order to give him to the return to the situation the experts they recommend what they denominate the “marketing of guerilla�. That is to say, to use the creativity. The idea is to use the average tradiconales of marketing, but with action of nontraditional promotion.

There are no universal advice for it, except for the one to perhaps invite the advertiser to walk in the shoes of his potential client. “I am offering what to him? It really interests to him? I am doing how it? What would do I myself before an electronic mail like which I am sending? What would cause that I myself it stopped to me to pay attention to him to that letter�.

In the answers to those questions it is the key of one more a more effective campaign and, problamente, which it requires less estimating.