X-ray of the market of digital contents
A study states the force of the new models of business
The business of the digital contents in Spain in the heat of is process of transition between the models on which traditionally it has leant, based on hardware, and most innovating, based on the distribution online, that every time provides a greater sustenance. The different evolution from the income reinforces the appearance of that convergent surroundings.
These expositions are the departure point of the most recent report of the Multi-sector Association of Spanish Companies of Electronics and Comunicaciones (ASIMELEC), that the past centers its analysis in the behavior of the market during year, 2007.
According to its results, the industry of videojuego lives its stage on greater apogee in all variants, thanks to the perfect complementing of its classic and novel strategies. It is possible to emphasize the irruption of the games online supported by publicity, of the subscriptions through the Network and the unloadings on telephones and other portable devices.
With regard to the market of music, the force of the new models of business as source of income is unquestionable. Thus, in the analyzed period they surpassed the 28 million Euros, number that already represents the 9.4 percent of the total of the record set.
Against this background, the great revelation has arrived under protection of the services of payment through unloadings, those of installment and the supported ones by publicity.
The adaptation to the new technologies of the market of the video has been much more moderate. The cause of this brake is necessary to look for it in the bandwidth, still very limited, which slows down the unloading processes. This end has allowed to maintain the distribution channels traditional, like the cinema and the rent of films in hardware.
The television, on the other hand, yes that has known to take advantage of the unstoppable insertion the TIC. To the broadcasting of all the more and more habitual life and TV by cable and satellite the signal through movable telephone and of Internet is united. Nevertheless, the income maintain a cut traditional and they lean in the publicity.
Finally, the study pauses in the market of contents generated by the users, that is to say, in the social networks and the known ones like “sharing vestibules�. These allow to interchange all type of information, like videos, photographies or music, through multiple supports and their ascent is unstoppable.