Laziness in the answers to the electronic mails of the clients passes its own invoice to the companies
The 89 percent of the buying potentials chooses products or services of the competition
The technologies of the information and the communication (TIC), that as much can facilitate the way to the companies, sometimes suppose authentic barriers between the client and the salesman when this one does not take care of certain details.
A tactical mission is the one of the electronic mail. It does not have any sense to put at the disposal of the public this form of contact if later that must respond to the messages it is arranged to use certain dose of time in doing it.
The result of such attitude is infinitely more detrimental that the one of not starting up that service. Thus it corroborates a survey that the company Fasthosts Internet has realized in the United Kingdom to 1,300 consumers.
According to the answers received, the 89 percent of the asked ones, after undergoing a delay of more than 24 hours in the answer to their request, is decided to choose to some other company of the competition.
One of each five assures, in addition, that to the 12 hours it leaves his persistence, although the women indicate a greater dose of patience: a 12 percent of them is arranged to even wait for one week.
As contrast to this data is the one that talks about the industralists. The 82 percent affirms that the electronic mail is very important for its clients, but the 48 percent thinks that a correlation between a fast answer does not exist and the fidelity degree that could obtain of its buyers.
The conclusion is than evident more: between the perception of the industralists and the behavior of the buying potentials an important jump exists when delays in answers to the electronic mail it is. The consequences are much more ominous than first they create.