In these 10 years we have obtained…
- To be more than 70 professionals
- To destine more of 20% of our invoicing to I+D+i
- To participate in the most important national programs of presence Web for SMEs (supported by different official organisms)
- To improve our service through system of management of quality ISO 9001:2008 and environment ISO 14001:2004
Solutions Web for the company
The reputation online, in the front sight of the companies
The companies must start up specific strategies to maintain their image positive in Internet
The revolution generated by the TIC, with Internet at the top, in the scope of the businesses has imposed an adaptation process, in many cases to forced marches, obligatory to maintain the success options. Those tries that it they can have the luck to prevail, but those that not even strive to comply to the new conjuncture they are led the failure.
The reputation of the organizations has not been other people's to this reality. In the heat of she was technological, the image that these project is exposed to a unknown dimension, the virtual one; means without space nor temporary limits and protected by the anonymity where the attacks multiply at a vertiginous speed.
And it is that the expansion of Web 2,0 has given to voice and vote to the users; a unique opportunity to be made hear and put record than truly thinks. The own conception of the Network, frees and universal, it causes that to silence its voices is an unattainable chimera.
Nothing is necessary to fear when the tone of its messages is positive, quite the opposite. The recommendations of other users, by empathy questions, become a tool of proven effectiveness to generate confidence. Not in vain, seven of each 10 internauts trust the suggestions that their homologous ones publish in Internet at the time of acquiring a certain product or to contract to a service with a company or another one.
The problem, in capital terms, arrives when the information online on the company acquires a negative look. Social Blogs, networks, personal forums of opinion or pages (of easy positioning in the finders) are susceptible to pick up little favorable impressions of a group of unsatisfied clients, old employees with the intention of revenge or members of the competition interested in discrediting their rivals. What to do then?
According to the experts, the first movements of the organization must be directed to investigate where it is spoken of her in the Web, what is said and who does. This process of tracking can be carried out by means of the activation of alert, the use of seeking interns or tools of payment specifically designed for this task.
Once detected the commentaries, it will be necessary to act consequently. If they are benevolent, the possibility of reinforcing them, but when it is more urgent to respond it is when fits it is arguments detrimental for the reputation of the group. In these cases, one will become necessary to heft the pros and cons to counterattack.
In order to contain the volume of pernicious critics, he is advisable to maintain a marketing policy preventive online, that leaves from the construction of positive messages. Between the multiple possible strategies it is possible to emphasize the bulletin publication of the news, the elaboration of corporative binnacles or the insertion in sectorial directories of quality.